Social / Stunt / Promotion
When PETA wanted the world to stop saying ‘bring home the bacon’ and instead say ‘bring home the bagels,’ Bill-E’s Bacon decided to get woke and get with the program. In less than 24 hours, the Bill-E’s Bacon website and social media accounts were transformed into Bill-E’s Bagels. If someone tried to buy any bagels after landing on the website, they were given a reveal message that this was a joke. Along with the reveal, we offered them 10% off all Bill-E’s Bacon orders using the promo code PETA. The full case study video can be seen below.
Awards: Gold – 2019 Birmingham Addy Awards / Gold – 2019 Mobile Addy Awards