OUT OF HOME    Virtual reality booths will be set up at comic conventions. Users can live the legend by choosing a Coast Guard mission.
  DIGITAL / SLIDE 1    Banner ads will pop up on popular video game websites. They will display a floating message in a bottle. A scroll over reveals a fantastical headline and geographical coordinates. 
     SLIDE 2    Clicking on the banner will initiate a page takeover with a stormy ocean. A boat will travel to the marked coordinates.
     SLIDE 3    After the boat arrives at the coordinates, a scroll will unravel that reveals the complete story.
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