Mckemie Place
Case Study Social Video / Outdoor / Print
McKemie Place is the only temporary emergency shelter for unaccompanied women in the Gulf Coast region. To combat the stigma surrounding unhoused individuals, we created the “Dream Again” campaign, which culminated with us placing two women who had been through McKemie’s program in actual short films that highlighted their dreams of becoming an astronaut and an explorer.
AWARDS: Mosaic, Judge’s Choice, & Gold Addy – 2023 Mobile Addy Awards
CASE STUDY SOCIAL VIDEO
OUTDOOR
Copywriter: Evan Beasley
Art Direction: Alex Yancy
Illustrator/Design: Audrey Mecke
Photography: Jeff Williams
Creative Director: RT Herwig