T-Mobile

Digital/ Social/ Out Of Home

Brand affinity. That's what T-Mobile wants to build with Generation Z. But how do we advertise to a demographic that doesn't buy into traditional ads? Instead of selling, we invited them to Social Cinema. A film fest held in conjunction with SXSW that centers around social media. Small screens, big ideas. 

Digital Billboard

Pre-roll sizzle reel featured on T-Mobile app

Mobile App UX

AD: Cole Clapshaw

Strategy: Kierstyn Suda

Motion Graphics: Michael Flanagan

Project Manager: Austin Babcock

Planning: Evan Jayne

Client Services: Kaelyn Cole