Digital / Social / Out Of Home

Brand affinity. That's what T-Mobile wants to build with Generation Z. But how do we advertise to a demographic that doesn't buy into traditional ads? Instead of selling, we invited them to Social Cinema. A film fest held in conjunction with SXSW that centers around social media.  

Above: Digital Billboard

Above: Pre-Roll Video


Above: Mobile App UX

AD: Cole Clapshaw

Motion Graphics: Michael Flanagan